Accounting
FICPA Welcomes New VP of Membership and Corporate Relations
In her new role, Smith will lead the development, communication, execution, and sustainment of FICPA strategic membership initiatives to strengthen the organization’s value proposition. She will also oversee corporate firm accounts, local chapters ...
Jul. 29, 2021
The Florida Institute of Certified Public Accountants (FICPA) has announced the addition of Ivey Rose Smith as its new Vice President of Membership and Corporate Relations.
In her new role, Smith will lead the development, communication, execution, and sustainment of FICPA strategic membership initiatives to strengthen the organization’s value proposition. She will also oversee corporate firm accounts, local chapters, and collaboration with external stakeholders that will enhance the organization’s engagement with accounting professionals throughout Florida.
“Membership is the very heart of associations, and it’s an honor to assume this role among a dedicated leadership team during a strategic time in the history of the FICPA,” said Smith. “I look forward to meeting and connecting members throughout our return to in-person events, elevating membership engagement, cultivating the next generation of Emerging Leaders, and seeing Chapters thrive in professional communities across the Sunshine State.”
A Pensacola native and lifelong Floridian, Smith arrives at FICPA with extensive experience in the association world. She most recently served as the Director of North American Membership Development & Engagement at the Institute of Internal Auditors, after previously managing its Marketing Strategy in Professional Development – Training, Academic Relations, and Enterprise Sales. She was formerly the Marketing & Membership Engagement Manager for Florida Realtors.
“Ivey has a proven track record in directing association member-recruitment and engagement programs that deliver strong organizational growth while meeting the inherent needs of the members she serves,” said FICPA President & CEO Shelly Weir. “She is a visionary leader that operates with a members-first mentality. I am thrilled to welcome her to our senior leadership team.”